Request for Proposal for Marketing Service

Start time 2022-12-16
Finished Time 2023-01-19 23:59
Content

MARKETING SERVICE REQUEST FOR PROPOSAL FOR

DEKRA Albania

DEKRA Kosova

Telc Albania

INTRODUCTION

DEKRA Albania, DEKRA Kosova, Telc Albania are seeking the services of
a qualified vendor to provide marketing and promotional services. The successful vendor at that time will be asked to enter into a contract that will cover a period of three (3) years with the option of two (2), one-year extensions.

OBJECTIVES
DEKRA Albania, DEKRA Kosova, Telc Albania are soliciting proposals from qualified marketing vendors to assist with their marketing campaign including print, video, audio, social media and other meass deemed necessary by the vendor. DEKRA Albania, DEKRA Kosova, Telc Albania will retain the right to purchase from other vendors.

LENGTH OF CONTRACT

The length of the CONTRACT will be from the date of award, approximately February 1, 2023, and will last for a period of three (3) years, with the option to renew for additional two (2) one-year periods. Total contract not-to-exceed five (5) years.

SCOPE OF WORK

Contractor will:

develop and manage the web page(s) for DEKRA Albania and DEKRA Kosova.

develop and manage social pages (facebook, instagram and linkedin) for DEKRA Albania, DEKRA Kosova, Telc Albania;

develop all advertising and promotional materials as print, video, audio and other means for DEKRA Albania, DEKRA Kosova, Telc Albania;

develop and manage at least 1 (one) creative campaign per year for DEKRA Albania and DEKRA Kosova, by maintaining a creative and apealing level of the social media pages during all the year in order to fulfill the communication objectices of both entities, reach the target audiences and keep the leading position at the market for DEKRA Akademie.

develop and manage all the media aspects, social media sponsored ads, media planning on TV, Radio or other medias as OOH, BTL activities or other, by suggesting the relative budget needs to meet the objectives,  monitoring the market, suggesting new opportunities and channels to DEKRA Akademie.

Contractor agrees to provide cost-effective promotional items for advertising and marketing
purposes.

Contractor agrees to provide monthly reports as requested by DEKRA Albania, DEKRA Kosova, Telc Albania.

PROPOSAL SUBMITTAL

Proposals must be received no later than Tuesday, January 19, 2023 by 23:59. Proposals must be emailed to our marketing departmet: ardian.paravani@dekra.com .

PROPOSAL CONTENT

Proposals shall describe the vendor’s qualifications, intended performance for marketing and
promotional service activities and the resources required to perform the
activities.
Finantial Proposal shall include, at the minimum, the following items:

List of activities

Cost of activities per one year

Other specifications